Thursday, February 28, 2019
Wednesday, February 27, 2019
Tuesday, February 26, 2019
HOW TO TEACH A DISTRACTED GENERATION
If smartphones are harming our ability to focus, how should teachers change their methods to give children the skills they need?
Today’s students have a problem, and it’s not the one written on the board. They’re so accustomed to constant stimuli from smartphone apps and streaming platforms that they can’t concentrate in class.
Generations Z (ages 10-24) and Alpha (ages 0-9) were born into a world where algorithms keep them clicking, scrolling and swiping at a frenetic pace.
Now teachers have a problem too: how do you adapt the traditional curriculum to accommodate students raised by technology and is there a price for compromising on traditional education?
Attention, please
Early brain development is a complex topic, but over the last few years researchers around the world have raised concerns about the impact of smartphones and media multi-tasking on concentration.
“There is a growing body of evidence – that is, yes, not fully validated and can be argued against – but pretty clear evidence that technology, social media, immediate access to the internet and smartphones are hurting kids’ ability to focus,” says Dr Jim Taylor, author of Raising Generation Tech. “We are fundamentally changing the way kids think and the way their brains develop.”
Teachers have noticed too. “It’s a problem! The average teen has the attention span of about 28 seconds to begin with,” says Laura Schad, who teaches seventh and eighth graders (ages 12-14) in Philadelphia, Pennsylvania. She says that while smartphones have clearly affected her students’ developing brains, training on how to tackle the issue is lacking: how education should evolve for digital-native students was not covered when she qualified in 2015.
Tech’s effects are clearest in the most traditional school task, reading, especially as kids migrate from text-based digital media to image-heavy apps like Instagram and Snapchat.
“Students, now, seem to find it particularly exhausting to read complex or long text without regular breaks. In the past, students seemed to be accustomed to attending to a text for a longer period of time,” says Erica Swift, sixth-grade teacher at Herman Leimbach Elementary in Sacramento, California, not far from Silicon Valley. “You see their lack of stamina in them asking for breaks, talking to others instead of working, and even some just giving up on longer reading tasks.”
Transposing the text to a device doesn’t help, indicating the problem runs deeper than preferences for screens over print.
Taylor explains that attention isn’t just a value in itself, but functions as the gateway to higher forms of learning – especially memory – which in turn leads to deeper comprehension. “Without the ability to pay attention to something, kids are not going to be able to process [information]. They’re not going to be able to consolidate it into memory, which means they’re not going to be able to interpret, analyse, synthesise, critique and come to some decision about the information,” he says.
The classroom of the future
When students can’t seem to pay attention to long lectures, many teachers simply hack lessons into smaller chunks. Gail Desler, the tech integration specialist for Elk Grove school district, where Swift’s school is located, says: “A common thread among teachers is that short is good.”
Desler also points to teachers who begin classes with mindfulness exercises or deploy meditation when students need to concentrate. One high school teacher in Salinas, California, uses the Calm app to help students meditate, but a 2013 study indicated any sort of “tech breaks” could counteract anxious urges to multitask.
Some teachers also choose to “meet kids where they are” on platforms like YouTube and Instagram. Asha Choksi, vice-president of global research and insights at educational publisher Pearson, gives the example of a teacher who films himself performing a science experiment, posts it to YouTube and then uses the video in class to illustrate material in the textbook, which can seem boring to students. Similarly, Schad keeps students on task through Instagram, reminding them about homework and upcoming field trips.
These platforms especially extend attention when they reflect students’ interests. Desler praises teachers who do things like tie the history of Nazi propaganda to cyberbullying. “It’s about infusing relevant information into mandated curriculum in ways the students see themselves,” she says. “If you connect it to things happening here and now, then it enters their world and engages them.”
Meanwhile, specialised learning platforms like Flipgrid, which allows students to share videos of themselves giving presentations, help teachers engage students in their native media. A 2018 study from Pearson found that Gen Z students eschewed physical books, preferring video as a source of information second only to teachers. By meeting kids where they already engage and create, teachers can better capture attention.
Some school districts have standardised digital migration to platforms like Google Classroom, which allows students and parents to monitor grades and upcoming assignments, tracking performance to better understand where students are falling behind.
Technology can even help mend the damage it does to reading skills. Schad says at her school in Philadelphia, teachers use computers to target struggling students. The school’s preferred reading platform, Lexia, uses gamification to motivate participation. The programme also automatically splits up students based on performance, moving successful students to more advanced tasks offline while keeping struggling students engaged with digital exercises until they fully internalise the lesson. This targeted approach helps bridge the gap between students impacted to varying degrees by technology.
The US is a global leader in education technology, with edtech companies raising $1.45bn (£1.1bn) in 2018. But firms like Flipgrid and Lexia will increasingly face competition from abroad. The edtech industry in East Asia is booming, especially as US platforms like Knewton expand overseas, tapping into growing global interest in adapting classrooms to digital native students.
‘Blended learning’
Still, while some educators are embracing technology in the classroom, multiple studies have shown more traditional classrooms can be more successful. A 2015 study by the London School of Economics showed GCSE test scores improved when schools in Birmingham, London, Leicester and Manchester banned phones from class. Neuroscience professor William Klemm, author of The Learning Skills Cycle, points to a 2014 study that found taking notes in longhand helped students retain information better than using a laptop.
Klemm also points out the dangers of chopping up lessons into small chunks, suggesting switching between small lessons too quickly could rob students of valuable comprehension. He says students need time to engage with a topic once the teacher introduces it before moving on.
Even many tech-forward educators find value in traditional methods and suggest a “blended learning” approach. “I've seen a lot of discussion among academics in recent years about whether the lecture format is a relic and should go the way of the dinosaurs,” says Katie Davis, associate professor in the University of Washington Information School. “I guess it comes down to whether you believe there are valuable skills involved in following a complex argument that is presented linearly in real-time.”
While Davis admits new media could provide valuable skills, she still believes lectures have their place.
Educators across the tech spectrum agree the teacher’s authority remains sacrosanct. Elizabeth Hoover, chief technology officer of public schools in Alexandria City, Virginia, works to enhance education in her district through technology, but she says she would never replace direct instruction from teachers.
The face-to-face interaction with the teacher is still the most important component in the classroom – Elizabeth Hoover
“The face-to-face interaction with the teacher is still the most important component in the classroom,” she says, favouring technology only when it enhances a lesson in ways impossible offline.
Schad also points out that many teachers rely on technology only because they don’t have sufficient resources offline. Programmes like Lexia wouldn’t be necessary if schools provided more funding for aides, who could free up teachers to concentrate on struggling students.
Philadelphia teacher Sophia Date, who teaches 12th grade social studies, also questions the impulse to fund tech over more teachers. “There is a huge push for technology in the classroom, but at times I think that it is done in the place of larger, more necessary reforms. Grant organisations are happy to give money for a set of tablets or laptops, but not willing to provide a salary for a teacher for a year,” she says.
Date clarifies that equitable access to technology remains crucial to help close the gap for low-income students, but it cannot replace systemic change.
Learn to think
While technology undermines some aspects of education, it has also empowered students in unforeseen ways. “There is this view that young people are a bit apathetic, a little bit lazy, distracted by technology,” says Choksi of Pearson. “We actually really underestimate the role technology is playing in children’s education right now and the power it gives them over the way they learn.”
We actually really underestimate the role technology is playing in children’s education right now and the power it gives them over the way they learn – Asha Choksi
For instance, students impatient for educators to address questions are increasingly willing to seek answers for themselves. “They might be in algebra and go to YouTube to figure out how to solve a problem before going to a teacher or consulting a textbook,” Choksi says.
“That’s what you ultimately want with kids,” Swift adds. “You want them asking new questions, seeking new answers.”
Taylor points out that as information becomes ubiquitous, success is no longer about knowing the most. Instead, it’s the ability to think critically and creatively, ironically the very skills that digital media undermines by lowering attention spans.
“If you think of the Zuckerbergs and the Gates and the Sandbergs and all these people who became successful in the tech world,” he says, “it wasn’t because they could code; it was because they could think.”
Digital natives will continue to voraciously adopt new media. Teachers have no choice but to evolve, not only to ensure students can access and take advantage of new technologies, but to fundamentally educate students to succeed in a world constantly trying to distract them.
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FEB 26-Was this the US’ first film town?
Was this the US’ first film town?
Fort Lee’s days of movie stardom may have been a flash in the pan, but the New Jersey town’s role in the history of film is unmistakable.
- By Laura Kiniry
A famous black-and-white image from the early days of film shows actress Pearl White looking coyly to her side while three men – one standing beside a movie camera, the others closer to the ground behind the actress – are setting up a scene on a precarious cliff above a distant body of water. The now-iconic still is from White’s 1918 film serial The House of Hate, a nail-biting murder mystery that ended in suspenseful cliffhangers each week.
In fact, this is where the term ‘cliffhanger’ (as it refers to film) is believed to have been coined. Still, the setting is far from Hollywood. It’s northern New Jersey – just across the Hudson River from New York City – which for a brief but glorious time in the early 20th Century was the silent film capital of the world.
Walk around Fort Lee today and you’ll see that it’s brimming with modern development. With more than one-third of the borough’s population of Asian origin – and more than a third of that Korean – Fort Lee’s centre bustles with 24-hour eateries serving up everything from pork-bone hotpots to spicy soft tofu soup.
You may also be interested in:
• The birthplace of deep-sea cinema
• The tiny town that rewired history
• Where wireless communication was born
Towering high rises face out across the Hudson toward upper Manhattan, and traffic pours into downtown from both levels of the double-decker George Washington Bridge. Though while film buffs might easily recognise the borough’s landmark bridge from films such as Woody Allen’s Broadway Danny Rose, Fort Lee’s role as the birthplace of the motion picture industry seemed to have been lost in the vaults for decades, and is only recently being rediscovered.
“Fort Lee’s movie history was one of those things that was always in the background growing up,” said Eric Nelsen, a historical interpreter for Palisades Interstate Park – the backdrop for White’s House of Hate photo – who grew up in New Jersey’s Bergen County (of which Fort Lee is a part). “But once you start digging into it, all the information is actually overwhelming.”
According to Tom Meyers, founder and executive director of the Fort Lee Film Commission, a non-profit dedicated to preserving and promoting the borough’s unique film history, Fort Lee housed more than a dozen working film studios during World War One – such as the Victor Film Company, Fox Film Corporation and Goldwyn Picture Corporation (the last standing of which, Champion/Universal, was bulldozed in 2013). And if you grew up in town any time since, chances are you had relatives who worked in the industry. “My grandmother got her start as a film extra and then later moved on to cutting film,” Meyers said, “and my mother and uncles worked for the studio that would later merge with Universal.”
From approximately 1909 to 1918, Fort Lee was the centre of the cinematic universe (Hollywood’s first film studio opened in 1911, but it took until the early ‘20s for the West Coast film industry to become well known). Inventor Thomas Edison had already built his Black Maria, ‘America’s first movie studio’, in nearby West Orange, New Jersey, where he kept his home and laboratory, and with the help of his assistant, William Dickson, invented the kinetoscope, precursor to the film projector.
There was local momentum for sure, but Fort Lee was also camera-ready. The greater borough’s natural and manmade landscapes made it the perfect place for picture-making. There were the Palisades’ sheer cliffs – an easy stand-in for canyon country – and below them the Hudson River, which could be made to look like a seaside harbour, coastal stretch or in some cases even an ocean. The top of the Palisades’ were a mix of wide-open plateau and tall trees that at the right angle resembled the woods of England, as was the case in the obscure 1912 adventure short, Robin Hood. Then there was the town itself, with its wood-frame houses, narrow streets and a small stretch of stone and granite businesses that served as ‘Anytown, USA’. Directors even rented horses from a nearby stable for films’ many Wild West scenes. With such a wealth of scenic variety in such proximity to a major hub like New York City, Fort Lee appeared to have had it made.
With the films came the actors, many of whom went on to become big Hollywood stars: names like Fatty Arbuckle, Mary Pickford and Theda Bara all got their start in Fort Lee. Others, such as the first-ever host of the Academy Awards, Douglas Fairbanks, moved to the borough for its cinema opportunities as well. The Marx Brothers began their film career here with their first-ever comedy short, the now-lost Humor Risk – and patriarch of the Barrymore acting dynasty, Maurice Barrymore, was not only a Fort Lee resident but also helped build a local volunteer fire station. To raise money, he staged a play called Man of the World at the former Buckheister’s Beer Garden on Main Street, where a car park now stands. His 18-year-old son John – Drew Barrymore’s grandfather and one of the most celebrated actors of his era – played the starring role. It was his acting debut.
But Fort Lee’s film heyday was short lived. When frigid temperatures bring the US’ Mid-Atlantic region to a standstill and winter transforms the Hudson River into a sea of slush and ice, it’s easy to see why the movie industry soon left northern New Jersey for Hollywood’s perpetually sunny skies. A coal shortage that left studios unheated during a brutally cold New Jersey winter, coupled with the influenza pandemic of 1918, caused many of Fort Lee’s movie studios to close indefinitely. Rather than reopen, they simply up and moved to year-round warm and temperate California. Many of the borough’s studios were left abandoned and eventually burned down or were torn down over the years for redevelopment, and Fort Lee’s film history became a thing of the past.
In fact, when local resident Sean Ng first moved to Fort Lee from Manhattan about five years ago, he knew nothing about its days as a cinema star. But soon he started noticing large plaques detailing the borough’s legendary past erected in several spots throughout town, especially closer to its commercial centre. “[Now that I’ve discovered the local film history], it feels rather special,” he said. “When you speak of movies, Hollywood usually comes to mind, not Fort Lee, New Jersey.” He asked some his neighbours for more information, but few of them knew much the borough’s film era.
It’s strange to think the place that pioneered the world’s movie industry remains so low-key about its background, but there’s been active motion to change this. Along with nearly a dozen plaques commemorating Fort Lee’s film history, there are also several decorative street signs honouring local stars of the silent screen, including John Barrymore Way (on the corner of Main Street and Central Road, where the original Buckheister’s once stood) and Theda Bara Way (on the corner of Main Street and Linwood Avenue, named for the femme fatale actress who became one of film’s original sex symbols). Just this autumn, ground broke on the Barrymore Film Center, a film museum and 260-seat cinema scheduled to open in February 2020, with its entrance right across the street from Fort Lee’s historical First National Bank building, used in the DW Griffith 1911 drama Her Awakening.
Of course, there’s also Cliffhanger Point, that natural overhang that Pearl White and her own crew made famous. “For years I never knew where that sight was,” Nelson said, “but when we finally found it, it was so obvious. You could actually line up the cracks in the rock.”
When it comes down to it, Fort Lee’s days of movie stardom may have been a flash in the pan, but the town’s role in the history of film is unmistakable. “This is the place that pioneered film studios,” Meyers said. “The studios and many of their films may be gone, but their ghosts undoubtedly remain.”
They’re simply lurking behind high-rises and 24-hour Korean eateries.
Video by Aman Cheung, Elizabeth Pustinger and Mikel Panlilio
Places That Changed the World is a BBC Travel series looking into how a destination has made a significant impact on the entire planet.
Join more than three million BBC Travel fans by liking us on Facebook, or follow us on Twitter and Instagram.
If you liked this story, sign up for the weekly bbc.com features newsletter called "If You Only Read 6 Things This Week". A handpicked selection of stories from BBC Future, Culture, Capital and Travel, delivered to your inbox every Friday.
In fact, this is where the term ‘cliffhanger’ (as it refers to film) is believed to have been coined. Still, the setting is far from Hollywood. It’s northern New Jersey – just across the Hudson River from New York City – which for a brief but glorious time in the early 20th Century was the silent film capital of the world.
Walk around Fort Lee today and you’ll see that it’s brimming with modern development. With more than one-third of the borough’s population of Asian origin – and more than a third of that Korean – Fort Lee’s centre bustles with 24-hour eateries serving up everything from pork-bone hotpots to spicy soft tofu soup.
You may also be interested in:
• The birthplace of deep-sea cinema
• The tiny town that rewired history
• Where wireless communication was born
Towering high rises face out across the Hudson toward upper Manhattan, and traffic pours into downtown from both levels of the double-decker George Washington Bridge. Though while film buffs might easily recognise the borough’s landmark bridge from films such as Woody Allen’s Broadway Danny Rose, Fort Lee’s role as the birthplace of the motion picture industry seemed to have been lost in the vaults for decades, and is only recently being rediscovered.
“Fort Lee’s movie history was one of those things that was always in the background growing up,” said Eric Nelsen, a historical interpreter for Palisades Interstate Park – the backdrop for White’s House of Hate photo – who grew up in New Jersey’s Bergen County (of which Fort Lee is a part). “But once you start digging into it, all the information is actually overwhelming.”
According to Tom Meyers, founder and executive director of the Fort Lee Film Commission, a non-profit dedicated to preserving and promoting the borough’s unique film history, Fort Lee housed more than a dozen working film studios during World War One – such as the Victor Film Company, Fox Film Corporation and Goldwyn Picture Corporation (the last standing of which, Champion/Universal, was bulldozed in 2013). And if you grew up in town any time since, chances are you had relatives who worked in the industry. “My grandmother got her start as a film extra and then later moved on to cutting film,” Meyers said, “and my mother and uncles worked for the studio that would later merge with Universal.”
From approximately 1909 to 1918, Fort Lee was the centre of the cinematic universe (Hollywood’s first film studio opened in 1911, but it took until the early ‘20s for the West Coast film industry to become well known). Inventor Thomas Edison had already built his Black Maria, ‘America’s first movie studio’, in nearby West Orange, New Jersey, where he kept his home and laboratory, and with the help of his assistant, William Dickson, invented the kinetoscope, precursor to the film projector.
There was local momentum for sure, but Fort Lee was also camera-ready. The greater borough’s natural and manmade landscapes made it the perfect place for picture-making. There were the Palisades’ sheer cliffs – an easy stand-in for canyon country – and below them the Hudson River, which could be made to look like a seaside harbour, coastal stretch or in some cases even an ocean. The top of the Palisades’ were a mix of wide-open plateau and tall trees that at the right angle resembled the woods of England, as was the case in the obscure 1912 adventure short, Robin Hood. Then there was the town itself, with its wood-frame houses, narrow streets and a small stretch of stone and granite businesses that served as ‘Anytown, USA’. Directors even rented horses from a nearby stable for films’ many Wild West scenes. With such a wealth of scenic variety in such proximity to a major hub like New York City, Fort Lee appeared to have had it made.
A lot of what the industry takes for granted today was all figured out in Fort Lee“It’s strange to think that movie making is so ubiquitous today, yet it all began here in Fort Lee barely a century ago,” Nelson said. “A lot of what the industry takes for granted today – things like using multiple cameras for different angled shots, and ways to diffuse light – it was all figured out in Fort Lee.”
With the films came the actors, many of whom went on to become big Hollywood stars: names like Fatty Arbuckle, Mary Pickford and Theda Bara all got their start in Fort Lee. Others, such as the first-ever host of the Academy Awards, Douglas Fairbanks, moved to the borough for its cinema opportunities as well. The Marx Brothers began their film career here with their first-ever comedy short, the now-lost Humor Risk – and patriarch of the Barrymore acting dynasty, Maurice Barrymore, was not only a Fort Lee resident but also helped build a local volunteer fire station. To raise money, he staged a play called Man of the World at the former Buckheister’s Beer Garden on Main Street, where a car park now stands. His 18-year-old son John – Drew Barrymore’s grandfather and one of the most celebrated actors of his era – played the starring role. It was his acting debut.
But Fort Lee’s film heyday was short lived. When frigid temperatures bring the US’ Mid-Atlantic region to a standstill and winter transforms the Hudson River into a sea of slush and ice, it’s easy to see why the movie industry soon left northern New Jersey for Hollywood’s perpetually sunny skies. A coal shortage that left studios unheated during a brutally cold New Jersey winter, coupled with the influenza pandemic of 1918, caused many of Fort Lee’s movie studios to close indefinitely. Rather than reopen, they simply up and moved to year-round warm and temperate California. Many of the borough’s studios were left abandoned and eventually burned down or were torn down over the years for redevelopment, and Fort Lee’s film history became a thing of the past.
In fact, when local resident Sean Ng first moved to Fort Lee from Manhattan about five years ago, he knew nothing about its days as a cinema star. But soon he started noticing large plaques detailing the borough’s legendary past erected in several spots throughout town, especially closer to its commercial centre. “[Now that I’ve discovered the local film history], it feels rather special,” he said. “When you speak of movies, Hollywood usually comes to mind, not Fort Lee, New Jersey.” He asked some his neighbours for more information, but few of them knew much the borough’s film era.
It’s strange to think the place that pioneered the world’s movie industry remains so low-key about its background, but there’s been active motion to change this. Along with nearly a dozen plaques commemorating Fort Lee’s film history, there are also several decorative street signs honouring local stars of the silent screen, including John Barrymore Way (on the corner of Main Street and Central Road, where the original Buckheister’s once stood) and Theda Bara Way (on the corner of Main Street and Linwood Avenue, named for the femme fatale actress who became one of film’s original sex symbols). Just this autumn, ground broke on the Barrymore Film Center, a film museum and 260-seat cinema scheduled to open in February 2020, with its entrance right across the street from Fort Lee’s historical First National Bank building, used in the DW Griffith 1911 drama Her Awakening.
When you speak of movies, Hollywood usually comes to mind, not Fort Lee, New JerseyThe bank is one of the few structures that remains from the borough’s silent-film days, where apartment buildings, car parks, convenience stores and rampant reconstruction have since usurped colonial-style mansions and movie studios. But you can still take a stroll through downtown’s Monument Park, where actor-turned-director Griffith shot early films such as 1909’s The Cord of Life and Harley Knowles directed 1917’s The Volunteer. Or snap some pics outside Rambo’s, a former two-storey saloon along First Street in the borough’s residential Coytesville neighbourhood that is now government-assisted housing for veterans. In the early days of film, Rambo’s stood in for everything from a New England tavern to a Western saloon – and later earned the nickname the ‘Silicon Valley of Film’ from Meyers and his colleagues for being an incubator of early film ideas. “Crew from every film studio came here because it was the only game in town for lunch,” Meyers said. “They sat in Rambo’s outdoor picnic area and came up with innovative new ways to do things, like diffusing light by holding a tablecloth up to the sun.”
Of course, there’s also Cliffhanger Point, that natural overhang that Pearl White and her own crew made famous. “For years I never knew where that sight was,” Nelson said, “but when we finally found it, it was so obvious. You could actually line up the cracks in the rock.”
When it comes down to it, Fort Lee’s days of movie stardom may have been a flash in the pan, but the town’s role in the history of film is unmistakable. “This is the place that pioneered film studios,” Meyers said. “The studios and many of their films may be gone, but their ghosts undoubtedly remain.”
They’re simply lurking behind high-rises and 24-hour Korean eateries.
Video by Aman Cheung, Elizabeth Pustinger and Mikel Panlilio
Places That Changed the World is a BBC Travel series looking into how a destination has made a significant impact on the entire planet.
Join more than three million BBC Travel fans by liking us on Facebook, or follow us on Twitter and Instagram.
If you liked this story, sign up for the weekly bbc.com features newsletter called "If You Only Read 6 Things This Week". A handpicked selection of stories from BBC Future, Culture, Capital and Travel, delivered to your inbox every Friday.
TOP 12 EXPENSIVE WATER BRAND?
Top 12 Most Expensive Water Brands In The World: Beverly Hills 9OH20 vs Acqua di Cristallo
What are the most expensive water brands in the world in 2018? The Beverly Hills 9OH2O Luxury Diamond Collection currently holds the record as the most expensive water product. Here’s a quick look at top 12 record holders for 2018:
- Beverly Hills 9OH20 Luxy Collection Diamond Edition – $100,000
- Acqua di Cristallo “Tributo a Modigliani” – $60,000
- Bling H20’s The Ten Thousand – $2,700
- Kona Nigari Water – $402
- Filico – $200
- Svalbardi – $59- $86
- Iluliaq – $50
- Bling H20 Frosted Glass Collection – $38.98
- SOMA – $30
- Veen – $23
- BERG – $20
- 10 Thousand BC – $14
Water is such a basic commodity that we may take it for granted–with many preferring to whip out their expensive beer and fine wine during momentous occasions. However, multiple businesses have tapped the potential of water in the past few years, turning it into a luxury item that rival designer handbags and watches. A study from consulting firm Zenith Global even shows that the market for expensive water brands is growing nine percent annually and is currently valued at $147 billion.
But why are the most expensive water brands sought after by many individuals? Some brands are simply manufactured in factories while others secure their water from the deepest and purest body of water in the world. Some even choose to adorn the bottle with precious stones and gold as if it were an art piece that would be auctioned off, thus jacking up the prices even higher.
Luxury water brands even has its own connoisseurs called water sommeliers, people knowledgeable with the various filtering processes and best combinations to pair certain kinds of water with specific meals and dishes. They can turn something like tap water into an unforgettable drinking experience, or so they say. Alongside the water sommeliers come luxury water bars, carrying an assortment of water brands with varying prices.
With the rise of luxury water brands comes thousands, if not millions, of people protesting of this market as insensitive to the water shortage issues that is plaguing billions of people in multiple countries. Certain groups have even poked fun at the idea of luxury water. For example, non-profit group Lien AID launched a SGD $1,260-worth luxury water bottle. They served this to the public during a two-day pop up water bar, and this culminated with an advocacy that states “water is luxury, but it shouldn’t be.”
Without further ado, here’s the full details on the priciest water products of 2018:
12. 10 Thousand BC – $14 per bottle
Starting off our list is one of the many costly water brands that aren’t manufactured in a factory. The 10 Thousand BC sources its water from the Hat Mountain Glacier in Canada. Many luxury water brands opt for glacier waters as it is not filtered from the ground, thus ensuring it is uncontaminated and untouched by anyone. The bottle also comes with a high-end packaging, rocking an elegant, premium glass case.
11. Berg Water – $20 per bottle
Berg Water is naturally acquired from Canada’s remote island Newfoundland. The iceberg-filled area is said to be one of the most pristine places in the world due to its far-flung location, thus the water harvested is said to be purely virginal and void of contaminants. To better suit the high-end market, the water is encased in a special packaging that best represents the purity of nature.
Harvesting the water from Newfoundland is quite difficult due to the harsh conditions of Newfoundland, thus resulting in limited production. Nonetheless, this results in minimal environmental repercussions, especially considering that the water collected is solely derived from melted icebergs.
10. VEEN – $23 per bottle
Harvested from multiple natural spring sources in the world, VEEN offers luxury waters that are of utmost purity and unspoiled by nitrate. The first spring water of VEEN originated from Finnish Lapland, while its second source came from Bhutan’s spring mineral water. Veen’s spring water, which is low on mineral content, is filtered through an ice and thus resulting in a smooth texture. Meanwhile Veen’s mineral water is best for hydration due to its rich mineral content. Regardless of which type of water you decide to buy, it’ll be encased in an exclusive glass that looks gorgeous enough to be displayed.
9. SOMA – $30 per bottle
SOMA is one of the more unique expensive brands on this list. The company, which is known for creating water filter pitchers, came out with a shatter-resistant glass water bottle with a grip protection sleeve. SOMA’s water bottle casing comes in a variety of colors to simulate an active lifestyle, ushering users to stay hydrated at all times by bring the durable bottle in their day-to-day activities.
The bottle was created with sustainable materials, such as the cap being made out of bamboo. Portion of the company’s profits also goes to water project charities in hopes of providing clean drinking water to everyone.
8. Bling H2O Frosted Collection – $38.98 per bottle
The Frosted Glass Collection bears Bling H2O’s traditional designs, carrying Swarovski crystals to razzle dazzle any onlookers. One glance at this product and you’ll immediately see that it’s targeted at the high-end luxury crowd, though this was not the case before as the company was more selective on recipients, initially hand-selecting famous personalities to use the brand. Bling H2O’s even clearly states its target market in its tagline: “It’s not for everyone… just those that bling.”
7. Iluliaq – $50 per bottle
Iluliaq is derived from the Sermeq Kujalleq glacier in Greenland, which has been a UNESCO protected site since 2004. The icebergs are carried onto a boat by local workers, before being carried onto vats so it melts naturally. Similar to Berg Water, production on Iluliaq is limited due to its reliance on environmental factors and natural elements.
Each Iluliaq purchased will feel special, with the company abstaining from stocking up on bottle to ensure item delivered is the freshest of quality. To make this possible, each bottle is dated and the customer’s name is jotted down on the label.
6. Svalbarði – $85 per 750ml bottle with gift tube
An arctic expedition to Europe’s Svalbard is commenced to make one of the purest water available you can purchase and gift to your friends and loved ones, with the company offering various gift packs that have an elegant tube. Svalbarði also recognizes that the water should be encased in a premium bottle that it deserves. Its main vessel is made of extra-flint glass while the wooden cap bears the resemblance of an arctic driftwood.
5. Filico $200 – $240 per bottle
Sophistically encased in uniquely designed bottles adorned with a myriad of Swarovski crystals, Filico offers Japanese craftmanship at its finest while you delight on refreshing yourself with a smooth, high quality natural mineral water sourced from Kobe, Japan. Filico offers various water bottles that have an angelic and royal-like design. The company states that it’s a perfect gift for your loved ones as the bottles symbolizes brightness of purity and innocence.
4. Kona Nigari $402 per 750ml bottle
Harvested 2,000 feet below the surface of the Pacific Ocean of Hawaii, this desalinated deep seawater from Kona Nigiri is said to bring plenty of health benefits to consumers due to the special qualities it contains. The packaging leaves much to be desired for the premium price of this product sold exclusively in Japan, but its the cleanliness and health benefits that matter most for people interested in Kona Nigari.
3. Bling H2O’s The Ten Thousand – $2,700 per bottle
How do you easily make the Swarovski adorned Bling H2O products more expensive? It’s quire simple. Fill em’ up with more Swarovski crystals! Bling H2O was quite literal in naming The Ten Thousand, as the bottle comes embellished with 10,000 Swarovski crystals. With this bottle in tow, you’ll truly stand out blinging from the crowd.
2. Acqua di Cristallo Tributo a Modigliani – $60,000
With Acqua di Cristallo Tributo a Modigliani, you can get a taste of both water and gold. The hand-crafted bottle, which is made out of 24-karat gold with 5mg of 23 K gold dust, was based on the artwork of Italian artist Amedeo Clemente Modigliani. Contained inside this extravagant 1.250ml bottle is a combination of glacier water from Iceland and natural spring waters from France and Fiji Islands. Sadly, you won’t get to try a sip of Acqua di Cristallo Tributo a Modigliani because it was sold at auction for $60,000 back in 2010.
1. Beverly Hills 9OH20 Luxy Collection Diamond Edition – $100,000 per bottle
Topping the list of our most expensive water brands of 2018 is the Beverly Hills 90H20 Luxy Collection Diamond Edition. Beverly Hills has always hailed itself as the champagne of water due to its great tasting water sourced from northern California’s mountain springs. The company has has outdone itself this time as this edition, which is touted to be “the ultimate in water,” is sourced from the Sierra Nevada Mountains and was instilled with minerals, potassium, calcium, and minerals to enhance its taste and nutrients.
The Luxy Collection Diamond Edition’s bottle, which was designed by jeweler Mario Padilla, comes with a white gold cap encrusted with 14-karat gold comprising of over 250 black diamonds and 600 G/VS white diamonds. Only nine bottles were ever made, and purchasing one will net you a one-year supply of the Beverly Hills 9OH2O Lifestyle Collection.
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